# RightTread / Brand kit 001

## Idea

The easiest way to find the right tires. A direct, helpful brand that makes tire shopping feel more human. The symbol combines forward movement with tire-tread geometry.

## Color

- Asphalt: #242823
- Warm ivory: #F5F3EC
- Signal orange: #E9542A
- Pale sage: #E7EADD

## Typography

- Manrope Variable: logo 800, headlines 600–650, body 400–500.
- Georgia Italic: selective editorial accent; never whole paragraphs.
- Manrope is distributed under the SIL Open Font License.

## Usage

Use the dark wordmark on ivory or white, and the reversed wordmark on asphalt. Keep at least half a symbol-width of clear space. Use the standalone mark for a favicon or profile image. Do not distort, rotate, add shadows to, or recolor the mark outside this palette.

## Voice

Plainspoken, helpful, specific. Explain trade-offs. Avoid best-in-class claims, fabricated metrics, invented partner relationships, or unverified fitment. Do not imply OpenAI affiliation or product availability before launch.

## Assets

- symbol.svg / symbol-orange.png: standalone direction mark
- wordmark-dark.svg / .png: primary horizontal lockup
- wordmark-light.svg / .png: reverse horizontal lockup
- favicon.svg / favicon-32.png / apple-touch-icon.png
- social-card.png: 1200×630 social preview
- open-road.webp: AI-generated editorial hero artwork

## Provenance

Original raster symbol and road artwork generated using the user-approved OpenAI image API fallback (gpt-image-2). Final generation prompts are retained in the project's output/imagegen/prompts.jsonl. Production marks are cleaned up to the brand palette, with outlined SVG counterparts. No trademark registration or clearance is claimed.