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RIGHTTREAD / BRAND KIT 001

Made to move forward.

A confident, approachable identity for a clearer kind of tire shopping. An orange tread-inspired direction mark. Warm, open colors. A name that gets straight to the point.

The essentials.

Primary wordmark

Transparent PNG ↓SVG ↓

Reversed wordmark

Transparent PNG ↓SVG ↓

The direction mark

Transparent PNG ↓SVG ↓

Social sharing card

1200 × 630 PNG ↓

A little warmth. A clear signal.

The right words, too.

The easiest way to find the right tires.
Plainspoken. Helpful. Specific. We explain the trade-offs, skip the jargon, and never promise what we haven’t verified.

Typeface: Manrope for the wordmark, headlines, and UI. Georgia Italic for a human, editorial accent. Leave at least half a symbol’s width around the logo. Don’t stretch it, add effects, or use the orange mark on a low-contrast background.

AI-assisted original brand exploration, prepared for RightTread. Production SVGs are editable outlined artwork. Artwork generation does not establish trademark clearance.